Associates that LOVE their Walmart...

With their blog back on the market, associates from far and wide are blogging praises about how much they love their Walmart. The blog is titled Life At Walmart. Although the content of the postings are interesting to read, though this may vary among readers, the Walmart blog is truly one-sided. The primary audience of the blog appears to be other prospective employees and current employees of the corporation. The goals of the blog are to provide a space where associates can share their stories about their relationships with their managers and fellow employees and show the world how great it is to work for Walmart.

This blog is strictly for associates and does not allow or encourage comments from readers. There is probably an internal space for associates to log in to post stories to the blog. The average entries on the blog are 3-4 paragraphs in length, consisting of text only. After browsing through the archives, there was only one blog that included a photo, which I found very surprising . With the details in their posts, I assumed that more of them would have photos of their family members or even co-workers that were mentioned in the post. No use of colors or anything to spruce it up and make aesthetically pleasing to the eye. The overall image presented by the associates is that Walmart has many employees who are satisfied with their careers and have solid relationships with their co-workers. Many associates posts’ consists of praising Walmart for their efforts as a company and attempting to contradict the views of the corporation presented by the media. The bloggers range from associates who have been employees of Walmart for months to over 20 years. It shows longevity and the caring qualities of management. The stories are heartfelt, but I believe that if it wants to truly connect with the community as it states, Walmart should include a section where customers can respond to posts or even share their own stories. There has to be other people out there who would like to spread love to the nation's largest employer that always has low prices, right?

Side-bar-I came across a blog called Walmart Watch, which has a massive amount of content related to concerns that communities have about Walmart's business practices. At first, I thought it was the official blog for the company until I took a closer look.